Chatbot Marketing: Your Guide to Using Marketing Bots + FAQ

A recent study indicated that companies that responded to queries within an hour were seven times more likely to qualify the lead than those who waited longer. Therefore, having the ability to respond to many types of questions right away can make a huge difference in the number of leads you get. Not having to pay customer service representatives also means that companies save a lot of money on operational costs and staffing. In fact, it is estimated that the use of chatbots for customer service can save businesses $8 billion a year.

Chatbots are built on natural language processing (NLP) algorithms, allowing them to understand and interpret users’ messages. They can answer frequently asked questions, provide product recommendations, and even complete transactions. By analyzing user input, chatbots can generate relevant responses, providing a seamless user experience.

So, for many businesses, a lead generation bot is the first stepping stone into the world of conversational marketing. It’s a particularly ideal tool for a client-based business whose leads are to be followed up by a salesperson. The English soccer powerhouse Arsenal Football Club (FC) uses bots to engage with their audience while promoting using chatbot for marketing their brand. The sports team is also a great example of timely content delivery and how you can use bots for more than just customer service. Chatbots can help you automate certain processes, address customer questions and problems faster, and save valuable resources that you can then invest in other areas of your business.

Boost your customer engagement with a WhatsApp chatbot!

Chatbots can handle real-time actions as routine as a password change, all the way through a complex multi-step workflow spanning multiple applications. A prime example is Airbnb, leveraging chatbots to enhance user engagement on its platform. You can foun additiona information about ai customer service and artificial intelligence and NLP. The chatbot initiates conversations, helping users find personalized travel options based on their preferences.

The reason consumers and businesses love chatbots is that they offer a fast response to inquiries. Faster response to customer questions can lead to increased sales, improved affinity, and increased trust. Use analytics and metrics to track how your marketing chatbots are performing. This will give insights you can use to improve your customer service. You can also tweak the bot’s decision tree—from triggers to messages it sends your potential clients.

Test the chatbot journey to identify and address any bottlenecks or issues in each interaction. The best chatbot platforms will provide live preview functionality to test your conversation flows before going live. Apart from these examples, various other industries too use chatbots for leads and sales. You can easily find how top carmakers rely on bots for lead generation automotive or health sector firms use bots to diagnose patients easily.

You can also use chatbots to collect data from website visitors and get valuable insights into their needs and wants. Then, use the data to inform your marketing strategy, product roadmap, and marketing campaigns. It’s a straightforward example of how brands use marketing chatbots to engage their audience. Chatbots definitely have a huge impact across the business spectrum whether sales, service, or marketing. In particular, the use of AI bots is giving a big boost to marketing strategies and helping businesses personalize the messages and get loyal customers.

Instagram Stories was one of the most dynamic social media channels in 2019. So

much happened with Stories — from new developments with the product to strong

returns on Stories ads and organic reach. Simply let people know as part of the bot’s welcome messages that the user is invited to get in touch with a human at anytime. Today’s chatbots reply with text, yes, and also with audio, video, images, GIFs, you name it. We want to help you be one of those brands with a rockin’ chatbot strategy.

Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. As a marketer, it’s tempting to try out new tools but you have to ask yourself a few questions before diving in. These emojis were chosen well because all are relevant to the messages that accompany them. You can also evaluate your existing content and see what best supports your audience needs before creating new content.

Chatbots in marketing can be deployed on the web, on messaging apps like Facebook Messenger or WhatsApp, or as part of native brand apps. You can leverage them as part of your organic efforts or paid campaigns. Similar to Domino’s, Sephora lets users take a variety of actions without having to leave the chat.

Our AI copilot learned how to write from more than 3 billion sentences and has the ability to create unique content. However, fact-checking is something which still requires a human approval. Connect multiple data sources, define the voice for your AI and taste what it feels like to have a fully-personalized AI copilot on 50,000+ platforms. 👍 Personalized Responses – Adds a human touch to customer interactions. Such integrations allow businesses to anticipate customer needs more effectively and provide value at each touchpoint. Chatbots can play an instrumental role in managing and promoting loyalty programs, making the process more interactive and user-friendly.

They can answer questions, educate visitors on pertinent details, and help visitors register for the event instantly — all in one conversation. Here are some of our favorite examples of really good chatbot marketing that you can draw on for inspiration. If the success of WeChat in China is any sign, these utility bots are the future. Without ever leaving the messaging app, users can hail a taxi, video chat a friend, order food at a restaurant, and book their next vacation. In fact, WeChat has become so ingrained in society that a business would be considered obsolete without an integration. People who divide their time between China and the West complain that leaving this world behind is akin to stepping back in time.

Chatbots work best when given a concrete set of questions to answer. Without a certain level of specificity and pre-planning, then it becomes infinitely harder for a chatbot to deliver a believable experience — much less the right answer. We ended up researching a number of different world-class chatbot experiences to learn from. Here is a list of 10 lessons for anyone about to get into chatbot marketing — like us. Once you have a chatbot marketing tool, you might be tempted to create a chatbot to handle every single thing you can think of.

Chatbots vs conversational AI: What’s the difference?

Other data that you can collect for analysis is about the bot’s performance and efficiency. After analyzing the data, you can put additional information into your knowledge base, and make your bot more effective. You can even put a customer satisfaction survey at the end of the chat to get insights about the visitor’s opinion of your brand. With a user-friendly, no-code/low-code platform AI chatbots can be built even faster. These bots can also send notifications, messages and invitations to your customers to keep them engaged with your brand.

These bots can use sophisticated technology like artificial intelligence and natural-language processing. Email marketing has an absolutely staggering ROI with reports putting it anywhere between 3500%–4400%. That means for every $1 you spend on email marketing, you have the potential to get back $35–$44 in revenue. So, integrate your chatbot marketing and email marketing efforts to streamline and automate your process. How many agents would you have to hire to answer customer inquiries 24/7?

Advance your marketing with chatbots

It can help businesses promote their products or services with targeted messaging to boost customer engagement and increase brand visibility. Chatbot marketing is a technique utilized by businesses to promote products and services with the use of chatbots. These computer software programs can interact with users by applying pre-set scenarios or implementing AI. Companies can employ marketing chatbots on their website, Facebook Messenger, and other messaging platforms, like WhatsApp and Telegram.

The campaign also reaped long-term benefits by collecting insights about Mountain Dew’s Twitch community for future promotions. For starters, their Messenger chatbot is self-aware—in the sense that HelloFresh immediately acknowledges you’re speaking with a chatbot, as opposed to a customer service rep. Removing those extra steps on the customer’s end reduces friction in their journey.

If you’re using a bot to change an airline reservation, the bot should know if you have an unused credit on your account and whether you typically pick the aisle or window seat. Artificial intelligence will continue to radically shape this front, but a bot should connect with your current systems so a shared contact record can drive personalization. But, if you’re able to provide actual value in the places they already spend their time, everything changes. All any buyer wants is the most direct line between their problem and a solution. This has the potential to save healthcare workers and patients tons of time, either spent waiting or diagnosing. But, what we’re most excited about is how this can stop us from self-diagnosing on WebMD.

With rules-based, AI-enabled or hybrid chatbots, which combine rule-based and AI algorithms, you can automate many interactions with customers and prospects to ensure there is no lag in response time. The Sprout Social Index™ shows that more than 23% of customers expect a brand to respond to their query within two hours. By automating responses to common customer queries that don’t require human support, you save time and resources that can be utilized in more meaningful ways. Built to automatically engage with received messages, chatbots can be rule-based or powered by artificial intelligence (AI). Let your potential customers know that a real person is just a click away.

Some conversations may stop after one question and some may span multiple levels. Let’s look at what to avoid, so you don’t fall into any traps with your marketing automation chatbot. Suggested readingLearn how to use Tidio chatbot performance analytics to quickly check your bot’s metrics. Also, check out the best chatbot ideas to use for your business and personal needs.

Chatbots Marketing for Appointment Booking & Reservations

Take this 5-minute assessment to find out where you can optimize your customer service interactions with AI to increase customer satisfaction, reduce costs and drive revenue. This could lead to data leakage and violate an organization’s security policies. Hence, the concept of using chatbots for marketing has a lot in store. Consider incorporating elements of humor, empathy, and warmth into the dialog. This makes the interaction more enjoyable for users and helps establish a positive brand image. Just like in face-to-face conversations, a little humor or a touch of empathy can go a long way in building rapport.

Cross-selling and upselling are effective techniques to boost sales by providing additional products or services to existing customers. Chatbots also can use these strategies in numerous ways, like identifying the needs of customers, their interests, or their profiles. After identifying these areas, chatbots recommend personalized and relevant offers that match their goals and budgets. Integrating a well-designed chatbot into the customer support team can be a transformative asset. Frequently encountered queries can be swiftly addressed by programming chatbots to extract relevant information from knowledge-base articles, presenting users with accurate and concise responses.

Mya engaged candidates naturally, asking necessary qualifying questions like “Are you available at the internship start date and throughout the entire internship period? ” Using a chatbot to qualify applicants results in a bias-free screening process. Within weeks of introducing Heyday, thousands of customer inquiries were automated on the DeSerres website, Facebook Messenger, Google Business Messages, and email channels.

Moreover, data from chatbots helps businesses understand client pain points and emerging trends. As we navigate the dynamic world of digital marketing, chatbot marketing stands out as a powerful tool to enhance customer engagement and streamline marketing processes. Chatbots give businesses distinct advantages, such as 24/7 availability, instant responses, personalized user experience, marketing automation, and improved user engagement. Consider exploring generative AI to enhance your chatbot’s conversational capabilities as technology evolves.

Engage and qualify leads

Yet, they fail when they don’t deliver an experience as efficient and delightful as the complex, multi-layered conversations people are accustomed to having with other humans on messaging apps. That way, when people ask these questions through a Messenger bot or the bot on your site, you can answer those questions fast. Not only does this save your business time, but it enables your audience to get answers fast. When they get answers quickly, they’re more likely to purchase products because they don’t have questions holding them back. Shopify chatbots allow you to offer customer service for your Shopify store without a live agent. Like many, DeSerres experienced a spike in eCommerce sales due to stay-home orders during the pandemic.

• Bots can also collect valuable feedback and insights from loyal consumers.
• Chatbots provide instant responses to customer queries so you have 24-hour customer service.
• Analyzing user interactions across different channels provides a comprehensive view of user behavior and preferences.
• Being able to start a conversation with a chatbot at any time is appealing to many businesses that want to maximize engagement with website visitors.
• They utilize various engaging message types, such as carousels, forms, emojis, gifs, images, and embedded apps, to enrich customer interactions.

Annette Chacko is a Content Specialist at Sprout where she merges her expertise in technology with social to create content that helps businesses grow. In her free time, you’ll often find her at museums and art galleries, or chilling at home watching war movies. Here are some examples of brands using chatbots in a B2B and B2C environment. The customer responses gathered from your chatbot can provide insight into customers’ issues and interests. But it is also important to ensure that customer responses are being properly addressed to build trust.

For a full video course on how to build bots with Landbot, visit our Academy. It’s a fast and furious way to build your contact list, increase brand awareness, and engage potential customers interactively and entertainingly. Today, this kind of service is not only possible but also genuinely accessible to businesses of all sizes and brings customer service, engagement and interaction to a whole new level.

Using the bot to push this program is a great example of how brands can track and assess the ROI of these helpful digital assistants. We’ll be focusing specifically on chatbots on social media channels in this post. Chatfuel uses NLP to understand and recognize key phrases and will send predefined answers. You can use Chatfuel to build a chatbot for multiple needs—customer service advisors, event assistants, personal avatars, and more.

They adeptly collect contextual information and user details, creating a comprehensive understanding of the issue. Armed with this detailed context, the chatbot seamlessly transitions the conversation to a human agent, ensuring a smooth handoff. This approach significantly minimizes the workload on human agents, who now have all the necessary information at their fingertips.

This information can be extremely helpful both in shaping your long-term sales strategy, as well as personalizing your customer service according to people’s preferences. Previously believed to be a simple tool that could only provide basic answers, chatbots are rapidly advancing in complexity. Now they can engage in conversations about various aspects of business. Marketing chatbots find applications in lead generation, booking, content distribution, surveys, and others. We can also assist with integrating Generative AI for marketing into your current chatbot.

Beauty enthusiasts can use Color Match to find their perfect shade of lipstick or foundation. And, of course, users can also use Messenger to connect with a live agent. The bot allows customers to place orders and customize their pizzas all within the chat, making it a cinch to buy your favorite pie.

Continuously evaluate emerging chatbot platforms, experiment with new features, and monitor industry trends. By embracing innovation, you can stay ahead of the competition and deliver exceptional customer experiences. However, it’s essential to recognize that your competitors are likely incorporating chatbots into their strategies as well. To maintain a competitive edge, it’s crucial to stay vigilant consistently refine your chatbot marketing strategy, and make use of as many chatbot marketing benefits as possible. There are also benefits to be gained from the use of chatbots beyond helping with customer service and sales.